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Service Innovation: How to Go from Customer Needs to Breakthrough Services
In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done. Few understand this better than Lance Bettencourt,a strategy adviser at Strategyn and a leading educatorin management innovation consulting. And in…
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- -
- ISBN/ISSN
- 9780071713009
- Deskripsi Fisik
- Halaman: 288
- Judul Seri
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- No. Panggil
- 362 BET s
Strategic management of technological innovation
This work has generated many insights about how innovation affects the competitive dynamics of markets, how firms can strategically manage innovation, and how firms can implement their innovation strategies to maximize their likelihood of success. The outline of the book is designed to mirror the strategic management process used in most strategy textbooks, progressing from assessing the compet…
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- 1
- ISBN/ISSN
- 0-07-111195-6
- Deskripsi Fisik
- XI + 289 hlm
- Judul Seri
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- No. Panggil
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The Ten Faces of Innovation: Strategies for Heightening Creativity
these timeless roles are illustrated with real corporate examples and will help you transform the way you work and show those around you how to do the same.
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- ISBN/ISSN
- 9781781256152
- Deskripsi Fisik
- Halaman: 267
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