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Service Innovation: How to Go from Customer Needs to Breakthrough Services
In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done. Few understand this better than Lance Bettencourt,a strategy adviser at Strategyn and a leading educatorin management innovation consulting. And in…
- Edisi
- -
- ISBN/ISSN
- 9780071713009
- Deskripsi Fisik
- Halaman: 288
- Judul Seri
- -
- No. Panggil
- 362 BET s
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