A managerial introduction to marketing

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A managerial introduction to marketing

Thomas A. Staudt - Nama Orang; Donald A. Taylor - Nama Orang;

This book concerns the market affairs of the firm in a managerial setting. The discussion covers marketing as a philosophy of management, foundations of strategy-interpreting market forces and opportunities, product strategy, the distribution network and mix , programming the elements of market cultivation, and mobilization and control of marketing resources.

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My Library (600) 658.81 STA a

P02447S

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Informasi Detail

Judul Seri: -
No. Panggil: 658.81 STA a
Penerbit: New Jersey : Prentice-Hall., 1965
Deskripsi Fisik: 560 hlm
Bahasa: English
ISBN/ISSN: -
Klasifikasi: 658.81 STA a
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 1
Subjek: Marketing
managerial
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Thomas A. Staudt

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