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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Donald A. Taylor"
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A managerial introduction to marketing
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Thomas A. StaudtDonald A. Taylor

This book concerns the market affairs of the firm in a managerial setting. The discussion covers marketing as a philosophy of management, foundations of strategy-interpreting market forces and opportunities, product strategy, the distribution network and mix , programming the elements of market cultivation, and mobilization and control of marketing resources.

Edisi
1
ISBN/ISSN
-
Deskripsi Fisik
560 hlm
Judul Seri
-
No. Panggil
658.81 STA a