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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Nina Kaspar
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Low Cost Carriers in Southeast Asia
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Nina Kaspar

The purpose of this paper is to develop an extended Theory of Planned Behavior (TPB) model to examine how Southeast Asian passengers' internal behavioral factors and external stimuli affect their buying intention and actual purchase of Low-Cost Carrier (LCC) tickets. In addition, how ticket price changes the behaviors of those factors in that model is also examined. A survey of 781 passengers w…

Edisi
1
ISBN/ISSN
978-639-08166-4
Deskripsi Fisik
78 hlm
Judul Seri
-
No. Panggil
629.1 KAS l