This book contains key topics that discuss how to read, write, learn, speak, listen, be yourself, lead meetings, teach, and train, as well as how to manage.
This book concerns the market affairs of the firm in a managerial setting. The discussion covers marketing as a philosophy of management, foundations of strategy-interpreting market forces and opportunities, product strategy, the distribution network and mix , programming the elements of market cultivation, and mobilization and control of marketing resources.