Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers—those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Ca…
Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 26 new cases and new end-of- chapte…
Everything You Need To Know About Marketing adalah buku yang menjelaskan proses pemasaran dan mengemukakan pokok-pokok yang meliputi fungsi pemasaran yang sebenarnya, bagaimana rencana pemasaran diimplementasikan, teknik-teknik promosi, pengiklan, dan penjualan,cara bagaimana mempertahankan pelanggan dan trik menarik pelanggan baru, cara menjadi pemasar yang sukses, dan banyak pembahasan lainny…
A practical, action-oriented survey of the whole spectrum of managerial power, motivation, and leadership.
This report describes the underlying economic principles of the modern post-deregulation airline industry. The emphasis on the "post-deregulation" industry is important, as the methods of doing business have changed radically since the first tentative steps toward deregulation were taken by the U.S. in 1976. The characteristics of the industry described in this report include the underlying eco…
Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. In today's ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible—or even desirable—to learn one set of j…
"The WealthPreneur Strategy" I developed this system to provide entrepreneurs with an easy to follow, step by step road map on how to go from zero to unlimited wealth. There is a lot of hard working entrepreneurs stuck in the same place financially year after year. They are working hard but making the wrong moves in the incorrect order due to lack of knowledge and proper guidance. So many " gur…