An invitation to strategic management. Strategic management elements. Environmental analysis and diagnosis. Strategic advantage analysis and diagnosis. Considering strategic alternatives. Strategic choice. Implementing strategy: resource allocation, organization, and the planning system
This report describes the underlying economic principles of the modern post-deregulation airline industry. The emphasis on the "post-deregulation" industry is important, as the methods of doing business have changed radically since the first tentative steps toward deregulation were taken by the U.S. in 1976. The characteristics of the industry described in this report include the underlying eco…