Strategic management of technological innovation

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Strategic management of technological innovation

Melissa A. Schilling - Nama Orang;

This work has generated many insights about how innovation affects the competitive dynamics of markets, how firms can strategically manage innovation, and how firms can implement their innovation strategies to maximize their likelihood of success. The outline of the book is designed to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of the situation, to strategy formulation, and then to strategy implementation. The main title of this book consists of industry dynamics of technological innovation, formulating technological innovation strategy, and implementing technological innovation strategy.

Ketersediaan

My Library (600) 658.401 SCH s C1

P02462S

Tersedia

My Library 658.401 SCH s C2

P02463S

Tersedia

My Library 658.401 SCH s C3

P02464S

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Informasi Detail

Judul Seri: -
No. Panggil: 658.401 SCH s
Penerbit: New York : McGraw-Hill Irwin., 2005
Deskripsi Fisik: XI + 289 hlm
Bahasa: English
ISBN/ISSN: 0-07-111195-6
Klasifikasi: 658.401 SCH s
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 1
Subjek: Technological Innovation
Strategic Management
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Melissa A. Schilling

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