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Service Innovation: How to Go from Customer Needs to Breakthrough Services

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In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done.
Few understand this better than Lance Bettencourt,a strategy adviser at Strategyn and a leading educatorin management innovation consulting. And in Service Innovation, Bettencourt gives a master's class on the art and science of creating breakthrough service products.

True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation--Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.
Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product innovation processes.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

362 BET s

Penerbit

United State of America : McGraw Hill., 2010

Deskripsi Fisik

Halaman: 288

Bahasa

English

ISBN/ISSN

9780071713009

Klasifikasi

362

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Innovation

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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