Gaya APA
Bettencourt, L. (2010).
Service Innovation: How to Go from Customer Needs to Breakthrough Services (1).
United State of America:
McGraw Hill.
Gaya MLA
Bettencourt, Lance.
"Service Innovation: How to Go from Customer Needs to Breakthrough Services".
1
United State of America:
McGraw Hill,
2010.
Text.