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Strategic airline management: The global war begins

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( … ) By drawing on historical, market and future perspectives the author examines the principles and practice of strategic management as applied to the air transport industry. The book begins with a brief historical summary of early airline development and shows how strategies developed by pioneer airlines are re - emerging in today's industry*. It continues with an examination of recent developments, focusing on deregulation in the major air transport markets of the world, particularly in North America and Europe. The author shows how European airlines can take advantage of the lessons learnt from the American experience of deregulation. Lastly the book looks to a future of continuing change in the industry characterized by increased competition, globalization and on - going merger activity.

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

387.7 GIA s

Penerbit

: Pitman Publishing., 1988

Deskripsi Fisik

vi + 215 hlm; 14 x 22 x 2 cm

Bahasa

English

ISBN/ISSN

0-273-02866-9

Klasifikasi

387.7 GIA s

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

1

Subjek

Airline Management
Air Transport Industry

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Louis Gialloreto

Versi lain/terkait

Lampiran Berkas

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